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Brand photography · Dental clinic, Brno

The faces behind the mask

Team portraits and photos of real treatment for Supreme Dental, a dental clinic in Brno that works under the microscope. The aim: let new patients meet the people who will look after them, before they sit in the chair.

RolePhotography, direction on set
ClientSupreme Dental, dental clinic, Brno, Czech Republic
DateApril 2026
DeliveredPortraits, a duo portrait and photos from the surgery
Two dentists in white coats and black gloves at a patient in a raspberry bib, in a bright surgery with a dental microscope in the foreground

The client

Your smile in expert hands

A smiling dentist in a navy polo and a smiling dentist in a white coat standing side by side against a pale grey wall
Dr. Nazar Shcherbyna and Dr. Ivanna Shcherbyna, dentists and owners of Supreme Dental

Supreme Dental is a clinic in Brno, run by two dentists, Nazar and Ivanna Shcherbyna, with a close team of dentists and hygienists. Much of their work happens under a microscope.

They cover everything from hygiene and whitening to fillings, root canals, crowns, veneers and implants, and they also treat patients sent to them by other dentists.

Nobody looks forward to the dentist. The photos had to make the first visit feel a little less like a step into the unknown.

The idea

Masks on, masks off

In a surgery everyone wears a mask, and a mask hides the one thing a nervous patient looks for: a face. So I split the day in two. Masks on: real treatment, photographed quietly from the doorway as it happened. Masks off: calm portraits with nothing between the doctor and the patient.

And even behind a mask, a real smile shows in the eyes.

A dentist and an assistant treating a patient, framed through the white equipment of the surgery
A masked dentist at the microscope glancing up at the camera with smiling eyes, her assistant behind her
A masked dentist looking up from his work at the camera, smiling with his eyes, his assistant behind him

In the surgery

Precision under the microscope

The microscope is what sets the clinic apart, so it earned its own picture: the doctor at the eyepieces, the assistant one step ahead. Even the colours were already on brand: bright white rooms, black gloves and patient bibs in the deep raspberry of the clinic’s logo.

A dentist in a black mask looking into the eyepieces of a dental microscope, her assistant in black gloves behind it

Portraits

Then the masks come off

A plain grey wall, soft window light and time to talk until the smiles were real. These are the portraits a new patient sees first, on the website or a booking profile, and they decide who gets the call.

Portrait of a smiling dentist with a short beard in a navy polo against a grey wall
Portrait of a smiling dentist with long dark hair in a white coat against a grey wall

What this shows

Trust starts before the first visit

One shoot gave the clinic two sets of photos that work together: real treatment that shows skill and care, and open portraits that show who is behind it. For someone choosing a new dentist, that can be the difference between scrolling on and booking.